- Published on August 1, 2025
- In AI Features
Vibe Coding is Shifting Teams to a Building-First Culture
‘When development moves as quickly as generating content, there's little incentive to write before building.’
Image by Nalini Nirad
- By Ankush Das
A quiet shift is taking place in how product teams operate. After initially prioritising the perfecting of the Product Requirements Document (PRD) before coding, some teams are now substituting documents with demos. This change is driven by the rise of vibe coding and is happening in both Big Tech and startups.
Product leaders are now prioritising speed over specification. This isn’t about skipping steps, but about shifting priorities: moving faster by demonstrating instead of explaining, and using prototypes as the new language of collaboration.
From Google's Gemini team to early-stage founders, there's a shared view that when development moves as quickly as generating content, there's little incentive to write before building.
The Decline of the Writing-First Approach
In th
📣 Want to advertise in AIM? Book here
Ankush Das
I am a tech aficionado and a computer science graduate with a keen interest in AI, Coding, Open Source, Global SaaS, and Cloud. Have a tip? Reach out to ankush.das@aimmediahouse.com
Related Posts
How This Coimbatore SaaS Firm Cracked Hidden Enterprise Problem Costing Millions
Founded in 2015, now based in Portland, Responsive supports more than 20% of Fortune 100 companies
Enterprises Beware: Agent-Washing Clouds the Future of AI
Vendors mislabel copilots as agents, raising regulatory and operational risks for firms chasing the promise of agentic AI.
How Neysa Stands Out in the IndiaAI GPU Race
Unlike other providers focused on GPU allocation, Neysa claims to deliver an end-to-end AI cloud platform.
Two Indian Engineers on a Mission to Automate Home Cooking for the World
In a live demonstration for AIM, Posha prepared paneer tikka masala in approximately 25 minutes
BharatGen and the Pursuit of Sovereign, Scalable AI for India
“Knowledge-driven components are important because we don’t want everything to be just algorithmic innovation.”
How Pradhi AI Embeds Emotional Intelligence in Voice AI
As businesses recognise the potential of voice-driven tech, Pradhi AI is laying the foundation for an empathetic, responsive AI ecosystem.
Mangaluru Looks to Build Its Own Tech Identity, Not Replicate Bangalore
“The coastal city could showcase tangible results by applying deep tech to areas it already dominates”
Google’s Gemini Nano Banana and the Cost of Convenience
The company’s new AI image and photo editor deepens concerns over data use and consent gaps, experts warn.
Download the easiest way to
stay informed
stay informed
