How Human Perception of Brightness and Color Shapes Video Encoding Strategies

In the digital content world, video has become the dominant format, and with that, video compression is more critical than ever. Speaking at India’s Biggest GenAI Summit for developers, MLDS 2025, Arvind Sasikumar, co-founder and CTO at Quinn, shared insights on optimising video transcoding to balance efficiency, quality, and playback performance. The benefits of video compression are clear, smaller file sizes lead to reduced storage costs and lower data transfer expenses. But beyond these obvious advantages, compression directly impacts user experience. One fundamental aspect that often goes unnoticed is that video buffering is a binary state: a video is either playing smoothly or buffering. There’s no middle ground. Sasikumar explained, “Consider an example. If 100 users each