- Published on April 24, 2025
- In Deep Tech
In a World Where Anyone Can Be Anyone, pi-labs’ AI Knows What’s Real
“Our goal is explainable AI. Not just saying it’s fake, but also showing the why and how.”
- By Sanjana Gupta
Today, in the era of impersonation, digital fakes are crossing over into real-life fraud, and traditional verification methods are no longer sufficient.
As AI gets smarter, so do the fraudsters. At a time when anyone with the right tools can pretend to be someone else, not just on audio but even on a video call, one Indian startup is building tech to spot the fakes and fight back.
Pune-based pi-labs is using AI to beat AI with a tool designed to expose fake content and restore trust in what we see and hear online.
In an exclusive interaction with AIM, Ankush Tiwari, the company’s founder and CEO, expands on its AI tool ‘Authentify’, which is already helping banks, law enforcement, and other security-sensitive sectors distinguish between real and manipulated media
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Sanjana Gupta
An information designer by training, Sanjana likes to delve into deep tech and enjoys learning about quantum, space, robotics and chips that build up our world. Outside of work, she likes to spend her time with books, especially those that explore the absurd.
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