ServiceNow’s $1 Billion AI Lesson for Indian IT

While Indian IT firms are busy stuffing AI into every press release and earnings call, ServiceNow is out there showing what real AI monetisation looks like.
ServiceNow
Image by Diksha Mishra
ServiceNow just dropped a billion-dollar truth bomb that should make Indian IT sit up and take notice. At its annual conference Knowledge 2025 held in Las Vegas, the California-based enterprise software company confidently stated that its flagship generative AI product, Now Assist, is expected to hit $1 billion in annual contract value by 2026—a significant jump from its current $250 million. ServiceNow CFO Gina Mastantuono has reiterated that AI is not just a buzzword anymore, it’s a billion-dollar business line for ServiceNow. She explained that some customers are spending 60% more on ServiceNow products after upgrading to the AI-enhanced versions. “The agentic AI capabilities are compelling and these double upgrades make for some really great math,” she said. Moreover, the
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Mohit Pandey
Mohit writes about AI in simple, explainable, and often funny words. He's especially passionate about chatting with those building AI for Bharat, with the occasional detour into AGI.
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