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- Published on April 25, 2025
- In IT Services
Indian IT Loves AI Washing
Slowly getting into AI washout.
- By Mohit Pandey
Indian IT seems to be hopping onto the generative AI bandwagon lately. Amid weak Q4 results, leading players like TCS, Infosys, HCLTech, and Wipro have been quick to claim that AI is now integral to every client conversation and all major deals.
Despite these bold claims, they seem to be wary of directly disclosing GenAI revenue from any deals. This raises questions over whether these companies are merely ‘AI washing’ or creating actual value for the clients.
‘AI washing’ refers to vague and overstated claims around AI adoption, lacking measurable outcomes. The Q4 earnings have thrown this into sharp focus.
In contrast to Indian IT, global IT giant Accenture, which operates in a similar market, revealed that its generative AI bookings reached $1.4 billion in Q2
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Mohit Pandey
Mohit writes about AI in simple, explainable, and often funny words. He's especially passionate about chatting with those building AI for Bharat, with the occasional detour into AGI.
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