- Published on July 26, 2025
- In Global Tech
Perplexity AI Picks Bharat Over Big Tech
“The world needs little tech to win."
Image by Nalini Nirad
- By Siddharth Jindal
Perplexity AI is blowing up in India. The app has consistently dropped new features and has become increasingly visible owing to its aggressive marketing campaigns. Most recently, it teamed up with comedian Tanmay Bhat, who gave it a shout-out in his latest reaction video.
The impact of its marketing drive has been noticeable. Within a day of Airtel offering a free Perplexity Pro subscription worth ₹17,000, the app saw a surge in iOS downloads. The AI search engine quickly climbed to the top spot on the App Store charts in India, overtaking OpenAI’s ChatGPT.
“India is the second largest market for ChatGPT and the fastest growing, as per Sam Altman. Airtel has 38.5 crore subscribers in India, like me, who might now seriously explore Perplexity Pro,” Rahul Mathur, pre-see
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Siddharth Jindal
Siddharth is a media graduate who loves to explore tech through journalism and putting forward ideas worth pondering about in the era of artificial intelligence.
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