Snowflake Just Killed the Data Pipeline as We Know It

Snowflake Intelligence, launching soon in public preview, allows non-technical users to query and act on structured and unstructured data through natural language prompts. 
Image by Snowflake Summit 2025 held at the Moscone Center in San Francisco, CA on June 2, 2025. (Photo by Alive Coverage for Snowflake)
Once seen purely as a data warehousing powerhouse, Snowflake is undergoing a major reinvention. At its Snowflake Summit 2025, underway in San Francisco, the company unveiled a sweeping set of AI products that reimagine how data is ingested, processed, and turned into intelligence,  all within one unified platform. Traditional ETL (Extract, Transform, and Load) processes often involve integrating multiple separate tools, such as Talend, Informatica for data integration, Airflow for orchestration, and Spark for processing, to build complex data pipelines. These tools are typically combined to handle extraction, transformation, and loading tasks, which can lead to complexity, higher costs, and maintenance overhead. On the other hand, Snowflake’s Openflow, a new multimodal ingesti
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Siddharth Jindal
Siddharth is a media graduate who loves to explore tech through journalism and putting forward ideas worth pondering about in the era of artificial intelligence.
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