Data Science Hiring and Interview Process at Epsilon

In September last year, global advertising and marketing tech firm Epsilon introduced Epsilon AI Audiences, a new offering to identify potential consumers ready for purchases or donations. Unlike traditional marketing, it offers three smart solutions for personalised, people-centred marketing. “At Epsilon, we focus on how consumers see the impact of their interactions with brands. We believe that combining predictive AI with generative AI can yield the best outcomes for both brands and consumers,” Lakshmana Gnanapragasam, senior vice president of strategy and analytics at Epsilon, told AIM in a recent conversation. Currently, the Texas-based company is working on various use cases for generative AI, including real-time summarisation of marketing and loyalty campaign performance