- Published on November 10, 2024
- In Deep Tech
Lights, Camera, AI! The Future of Filmmaking is on the Runway
Amid rising AI video tools like Runway and Midjourney, China has emerged as a major competitor, with Kling and MiniMax.
Image by Nalini Nirad
- By Sanjana Gupta
AI has impacted every area of human knowledge. One promising area experiencing the impact of generative AI is filmmaking. Streaming giants like Netflix, Amazon Prime, Disney+ Hotstar, and YouTube are pioneers in extending the technology across their operations.
They are not only focusing on reducing production costs but also on bringing a personalised experience to shows and films, thereby enhancing their quality in unprecedented ways. As of now, the focus on generative AI in filmmaking primarily revolves around text-to-video generation tools.
The development of AI text-to-video generation tools has sparked tough competition among tech giants. OpenAI’s Sora and DALL-E, Microsoft’s VASA-1, Adobe’s Firefly, and Google’s Veo, as well as independent platforms such as S
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Sanjana Gupta
An information designer by training, Sanjana likes to delve into deep tech and enjoys learning about quantum, space, robotics and chips that build up our world. Outside of work, she likes to spend her time with books, especially those that explore the absurd.
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