Why Quickbooks did not work out in India

The company has four million customers globally, with less than 1-2 per cent in India.
Intuit To Hire Over 350 Engineers In India By 2022
Intuit, an accounting software provider, has decided to pull its QuickBooks product from India after a decade of operation here. QuickBooks' products and services for accountancy and small businesses will no longer be available from January 31, 2023. The company stated that it is not accepting any new subscriptions in India – it applies to all the services like QuickBooks Online, QuickBooks Online Accountant, QuickBook Time, and QuickBook mobile app. It has further asked its customers to download their data and transition out of the product. This development seems too sudden, and the company has not offered any specific reason for it yet. "​​This difficult decision to discontinue QuickBooks has been made as the company can no longer deliver and support a product that meets the nee
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Picture of Shraddha Goled
Shraddha Goled
I am a technology journalist with AIM. I write stories focused on the AI landscape in India and around the world with a special interest in analysing its long term impact on individuals and societies. Reach out to me at shraddha.goled@analyticsindiamag.com.
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