Okta Could Make Billions More by Providing Identity to AI Agents

Okta could sell subscriptions of its identity software for AI agents
okta
Okta, a leader in the identity and access management (IAM) market, makes a significant portion of its billion-dollar revenue by selling multi-year subscriptions for its software. The San Francisco-based company, which serves over 19,000 customers globally, made $2.12 billion in revenue last year, out of which around $1.79 billion came from subscriptions alone. Now, the company sees a significant opportunity in AI that could potentially double its revenue– it wants to provide identity to AI agents.  In an interaction with AIM during his recent visit to India, Eugenio Pace, Okta’s president, business operations, said that in the future, AI agents will carry out actions on behalf of us humans.  “AI agents will make reservations for you and book hotel or flight tickets.
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Picture of Pritam Bordoloi
Pritam Bordoloi
I have a keen interest in creative writing and artificial intelligence. As a journalist, I deep dive into the world of technology and analyse how it’s restructuring business models and reshaping society.
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