- Published on June 6, 2025
- In AI Features
GEO is Eating SEO—It’s a Whole New World
The way content creators or marketers tune their content is influenced by generative AI.
Image by Diksha Mishra
- By Ankush Das
Search engine optimisation (SEO) is the process of tuning a content or web page so that it can be easily discovered by search engines like Google and Bing.
However, web search, as we know it, has drastically changed, thanks to ChatGPT, Perplexity, and other similar AI tools that can search the web. So, naturally, the way content creators or marketers tune their content will also be influenced by it. Enter Generative Engine Optimisation (GEO)—a new strategy designed for the age of AI-driven search.
Generative Engine Optimisation, The New Game?
In an interaction with AIM about AI startups, Paul Ravindranath G, program manager, developer relations of startup and expert programmes at Google India, said, “I was at an event where somebody showed me a very interesting approach.
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Ankush Das
I am a tech aficionado and a computer science graduate with a keen interest in AI, Coding, Open Source, Global SaaS, and Cloud. Have a tip? Reach out to ankush.das@aimmediahouse.com
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