Published on November 5, 2024
In AI Features

Can Google Beat AI Rivals and Keep the Ad Cash Rolling?

The rise of AI-driven search engines, driven by ChatGPT and Perplexity, poses a significant threat to Google’s search and ad revenue dominance.

Image by Nalini Nirad

By Vandana Nair

Tech giant Google’s advertising business continues to drive its financial performance with the company posting the highest ever ad revenue of $65.85 billion for Q3 FY24. It constitutes nearly 75% of its total revenue. Amid the company’s expansion drive through Google Cloud and AI innovations and investments, advertising revenue remains the core of its operations. Ad revenue increased 10% year-on-year, indicating the company’s dominance in search-based and video ads. Search revenue alone contributed $49.39 billion to the total, a 12% increase from last year. YouTube also performed well, earning $8.92 billion for the quarter. Sundar Pichai, CEO of Alphabet which owns Google said, "The momentum across the company is extraordinary. Our commitment to innovation,

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Vandana Nair

As a rare blend of engineering, MBA, and journalism degree, Vandana Nair brings a unique combination of technical know-how, business acumen, and storytelling skills to the table. Her insatiable curiosity for all things startups, businesses, and AI technologies ensures that there's always a fresh and insightful perspective to her reporting. She now hosts her tech segment 'Point Break' on AIM Tv.