Council Post: A Guide To Analytics-Based Crisis Management For Leaders

What happens when the organisations experience an exodus of employees and remain clueless "why"? Or, when they're unable to improve the sales for a key category in a very important region despite every effort? Or, how do they understand which customer complaint has the potential to go viral in social media and cause an appalling load of brand damage? A company, during its life cycle, faces many challenges. Almost every challenge is prone to become a full-blown crisis. An effective crisis management strategy has become imperative for an organisation's sustainability and long-term success. Since these crises are unexpected and sudden (in some cases), organisations can harness an analytics-driven approach to devise a befitting crisis response mechanism.   Preparation is the ke