- Published on April 30, 2025
- In AI Features
AI Strikes Back Against Vaccine Hesitancy
Generative AI tools can enhance public health messaging, addressing misinformation and lack of awareness.
- By Smruthi Nadig
The human race has historically shown a natural hesitancy toward vaccines, with one of the most recent examples being the widespread scepticism surrounding the COVID-19 vaccines. This has hindered public health, prompting researchers to explore generative AI tools to help curb the misinformation around vaccines and their consequences.
A new study by Hang Lu, an assistant professor at the University of Michigan, has investigated how AI-generated messages specifically tailored to individuals' personality traits can enhance the effectiveness of vaccine communication.
Instead of conducting several generic fact checks, Lu’s approach was to utilise OpenAI’s ChatGPT to craft targeted messages about vaccines based on personality traits, such as extraversion, and pseudoscienti
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Smruthi Nadig
Smruthi brings over two years of experience in reporting on the global energy industry. They hold a Master's Degree from the University of Leeds in International Journalism and a Bachelor's Degree from Christ University in Media Studies, Economics and Political Science.
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