Nvidia - Analytics India Magazine

NVIDIA X AIM

AI Forum for India

2023 - 2024

7000+

Data Science Practitioners community, fostering intellectual exchange and networking among AI enthusiasts, experts, and learners worldwide.

2000+

Data Science Practitioners and leaders in-person at DES (Data Engineering Summit) in 2022 & 2024

OBJECTIVE

The goal is to engage with the developer community in a meaningful way providing them long-term value and in-turn brand recall.

Nvidia Corporation is an American multinational technology company headquartered in Santa Clara, California, known for designing and manufacturing graphics processing units (GPUs) and providing software and hardware solutions for artificial intelligence, high-performance computing, and gaming applications.

Aditya Sharma [AGE 29]

Master’s degree in Computer Science

Data operations at a leading financial services organization

Experience

In specializing in backend systems and cloud technologies at various financial services companies

Professional Goals

Leverage AI to grow exponentially
Meet decision makers in the industry

Motivations

“Bringing my best to the table”

Challenges

Balancing work commitments with learning and hobbies
Keeping up with industry changes
Finding a community to be inspired by and grow

Insight

Developers across domains are constantly on the lookout for resources due to the dynamic nature of their jobs - they don’t want to be sold to, they want to see long-term value.

Communication

The overarching communication is “AI For” which makes AI meshable with whatever use case we choose. NVIDIA is utilizing the AIM network as a way to interact with relevant stakeholders and understand their use cases, not just generate quality leads.

AI Forum For India

Conferences

AI For Developers

Forum, Whitepapers, Articles

The communication had four parameters to fulfill

Be suitable for Discord and not utilized by any competitor or brand entity (forum being the anchor)

Stay away from the brand’s name but incorporate what the brand does without being overly preachy

Be direct, impactful, easy on the tongue and memorable; immune to trends

Say what it is