Intuit - Analytics India Magazine

Inside Intuit

Our ongoing campaign targets data Science Practitioners to position
the brand as an employer of choice.

120+

Data Science Practitioners under one roof in at Intuit, Bengaluru to attend WiDS (Women in Data Science) Conference in 2023 & 2024

2000+

Data Science Practitioners and leaders in-person at DES (Data Engineering Summit) in 2022 & 2024

1000+

Data Science practitioners and developers in-person at MLDS (Machine Learning Developer’s Summit) in 2022

1.5+ M

Data Science professionals reached with our digital employee branding campaign

Intuit Inc. is an American multinational business software company that specializes in financial software. The company is known for its financial management, marketing, and compliance products and services, as well as its tax preparation offerings for both individual and professional users serving approximately 100 million customers around the world.

Objective

The goal is to be highly visible and relevant to hands-on data science practitioners to attract the best talent in the industry.

Aditya Sharma [AGE 29]

Master’s degree in Computer Science

Data operations at a leading financial services organization

Experience

In specializing in backend systems and cloud technologies at various financial services companies

Professional Goals

Leverage AI to grow exponentially
Meet decision makers in the industry

Motivations

“Bringing my best to the table”

Challenges

Balancing work commitments with learning and hobbies
Keeping up with industry changes
Finding a community to be inspired by and grow

Insight

Data science practitioners across domains weigh in career decisions with three major parameters: scope of learning, company image and growth prospects

Communication

We used “Inside intuit” as the umbrella terminology to encapsulate everything Intuit does to be an employer of choice for data science professionals. It gives a very “behind the scenes” vibe using the brand name’s to create a memorable alliteration.

Bring Your Brand To The Forefront

We are an engaged community of data science professionals

Top of the line brand visibility

An engaging office tour with the employees as spokesperson talking from their heart with a
clear call to action calling for applicants

Employees as genuine brand spokespersons

A series of articles representing the diverse tech talent at Intuit encompassing product launches, product updates,
policies and opinion on current news as well as future predictions

WiDS

A two-fold campaign for WiDS calling for papers from data science professionals and students along with an audience acquisition campaign (social media, targeted newsletter & messages) to establish Intuit as a flagbearer of diversity and inclusivity

Build Intuit as an employer of choice

With the combination of keynotes by leaders, on ground mentorship from practitioners, engaging stall and panel discussion, Intuit’s continued presence at multiple conferences helps with efficient brand recall

Bring Your Brand To The Forefront

We are an engaged community of data science professionals

Related Case Studies

Nvidia

The overarching communication is “AI For” which makes AI meshable with whatever use case we choose. NVIDIA is utilizing the AIM network as a way to interact with relevant stakeholders and understand their use cases, not just generate quality leads.

Intuit India Champions Data Scientists at WiDS

Shalini Mondal

The event served as an inspiring platform for professionals to connect, learn, and explore the future of AI and machine learning in an inclusive and dynamic environment.