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- Published on September 9, 2025
- In AI Startups
Bolna AI’s Bold Bet: Becoming the Distribution Layer for Every Voice Model
The voice AI arena is busy. Bolna argues its edge lies in product design and distribution.
Image by Nikhil Kumar
- By Smruthi Nadig
In India, phone calls remain the heartbeat of business communication. From customer support lines to recruitment screening, much of this interaction has traditionally depended on humans or clunky interactive voice response (IVR) systems. This tech space, however, is about to evolve, according to Maitreya Wagh, co-founder of Bolna AI, a firm that provides scalable human-like voice AI solutions for B2B enterprises.
“For businesses, around 80% of that will be automated in the next couple of years,” he said in an exclusive conversation with AIM, adding, “that means completely transforming IVR, pre-recorded calls, and even a lot of routine human phone calls. What enterprises really need is an engine or infra layer that fits into their systems and lets them easily build agents that can
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Smruthi Nadig
Smruthi brings over two years of experience in reporting on the global energy industry. They hold a Master's Degree from the University of Leeds in International Journalism and a Bachelor's Degree from Christ University in Media Studies, Economics and Political Science.
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