Enterprises Beware: Agent-Washing Clouds the Future of AI
Vendors mislabel copilots as agents, raising regulatory and operational risks for firms chasing the promise of agentic AI.
- Published on August 28, 2025
- In AI Startups
Lost in Translation: How AI Could Undermine Cultural Nuance
Storytelling is not just about words. It is about cultural, emotional, and sometimes, political weight.
Image by Nalini Nirad
- By Smruthi Nadig
In recent years, AI has begun to transform the global translation industry, promising unprecedented speed, scale, and affordability. AI translation is gaining attention and investment, which underscores it as the solution to language barriers. In India, home to 22 official languages and numerous dialects, the importance of this solution is amplified.
Beneath the optimism, though, a complex reality unfolds: while AI increases access to translation, it threatens human translators’ jobs, raises authenticity concerns, and risks oversimplifying cultural nuances. As the boom in AI-based translation gathers pace, linguists, translators, and entrepreneurs are locked in a debate about the actual cost of this technological disruption.
The Promise
“AI translation is transforming the land
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Smruthi Nadig
Smruthi brings over two years of experience in reporting on the global energy industry. They hold a Master's Degree from the University of Leeds in International Journalism and a Bachelor's Degree from Christ University in Media Studies, Economics and Political Science.
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