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- Published on August 21, 2025
- In AI Startups
OpenAI’s ₹399 Wake Up Call for Indian AI Startups
For years, rivals here have been trying to build ‘India’s ChatGPT’.
- By Mohit Pandey
OpenAI has dropped its most aggressive play for India yet with ChatGPT Go, a ₹399 per month plan devised to give users higher limits on messages, image generation, uploads and memory. For the price of a Jio or Airtel 5G pack, or a Netflix mobile plan, users now get unlimited intelligence for the cost of unlimited calls.
The move could prove to be a wake-up call—if not a death knell—for India’s AI startups.
For years, rivals here have been trying to build “India’s ChatGPT”, but none have reached the brand recognition OpenAI currently enjoys. Perplexity, for instance, has tied up with Airtel to bundle its Pro subscription at no cost. But even with such moves, nothing has come close to ChatGPT’s reach.
ChatGPT has already become synonymous with AI in India. And now, w
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Mohit Pandey
Mohit writes about AI in simple, explainable, and often funny words. He's especially passionate about chatting with those building AI for Bharat, with the occasional detour into AGI.
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