- Published on September 18, 2025
- In IT Services
Stop Babying AI: Tech Mahindra’s Saurabh Jha Wants CEOs to Reinvent, Not Just Tinker
The executive urges enterprises to ditch linear thinking, embrace AI-first models, and reimagine entire industries before startups beat them to it.
- By C P Balasubramanyam
AI should be seen as a transformative force to reinvent businesses and industries, not just as a tool for marginal efficiency, according to Saurabh Jha, SVP and global head (Data and Analytics) at Tech Mahindra.
Speaking at Cypher 25, India’s largest AI conference organised by AIM from September 17-19 in Bengaluru, Jha argued that most large enterprises are underutilising AI by focusing only on incremental process improvements—like automating customer service—rather than reimagining and reinventing their entire business models.
Studies back this concern. MIT’s GenAI Divide report found that 95% of generative AI projects fail to deliver results. An IBM survey of 2,000 CEOs showed only one in four AI initiatives delivered expected ROI, with just 16% scaling enterprise-wid
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C P Balasubramanyam
Bala is a journalist covering Indian tech companies and startups from Bengaluru.
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