- Published on July 5, 2025
- In AI Startups
Why Cluely Thinks ‘Cheating’ Is the Future of Work
The founder told AIM that Cluely is often branded as a ‘cheating app,’ but the company is choosing to wear the title like a badge.
- By Siddharth Jindal
Some startups build products. Cluely, the AI cheating assistant platform builds narratives. When the entire ‘Soham Saga’ was unfolding over the moonlighting issue, the startup seized the opportunity. It released a video saying Parekh had used their tool to crack multiple interviews, even as the latter claimed not to have used it.
Notably, Cluely is known for building products that help users cheat during high-stakes situations such as job interviews, exams, sales calls, and meetings.
In an exclusive interview with AIM Media House on Monday, Chungin Roy Lee, founder, revealed that Cluely’s marketing and distribution strategy is different from its counterparts.
The company hires influencers because Lee believes the nature of attention has fundamentally changed. “Market
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Siddharth Jindal
Siddharth is a media graduate who loves to explore tech through journalism and putting forward ideas worth pondering about in the era of artificial intelligence.
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