- Published on June 2, 2025
- In Global Tech
Why Intuit Decided to Build GenOS Instead of Onboarding 11,000 AI Models
Rather than building fragmented tools, GenOS enables Intuit to deliver consistent and scalable AI experiences by integrating evaluation, personalisation, security, and fraud prevention directly into the core platform.
- By Mohit Pandey
For over a decade, Intuit has quietly been preparing for a generative AI revolution that a large part of the world only began to comprehend in the last couple of years.
“We were already working on generative AI capabilities when the rest of the world started investing heavily in it,” Ashok Srivastava, chief AI and data officer at Intuit, told AIM. “We had seen the benefits and were ready to go.”
Srivastava explained that this early investment culminated in the creation of Intuit’s GenOS, launched in June 2023. GenOS now powers all of Intuit’s generative AI and agentic experiences, abstracting away the complexity of various underlying systems—data platforms, user interfaces, and back-end infrastructure—to allow for large-scale deployment of AI agents.
“We created
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Mohit Pandey
Mohit writes about AI in simple, explainable, and often funny words. He's especially passionate about chatting with those building AI for Bharat, with the occasional detour into AGI.
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