- Published on September 24, 2025
- In AI Startups
This Indian AI Startup is Using Google Veo 3 to Create Microdramas
Dashverse’s Raftaar has already crossed 1 million views on the company’s DashReels app.
- By Siddharth Jindal
India has developed a love for short microdramas. As Instagram and TikTok reels grew in popularity, they shaped a new habit among viewers who now binge dramas that run just one to two minutes per episode.
According to a report, the global short drama market driven by vertical bite-sized video content has grown to 7.2 billion dollars from 6.5 billion dollars last year, with projections indicating it could double by 2030.
Dashverse is tapping into this trend with a twist, relying on generative AI to power its stories.
The company recently launched Raftaar, India’s first AI-generated microdrama, created using the company’s proprietary generative video platform, Frameo.AI. The series has already crossed 1 million views on the company’s DashReels app.
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Siddharth Jindal
Siddharth is a media graduate who loves to explore tech through journalism and putting forward ideas worth pondering about in the era of artificial intelligence.
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