- Published on August 4, 2025
- In IT Services
How Product-Native IT Models Are Reshaping Enterprise Tech
As clients seek smarter, integrated solutions, product-native models are helping IT firms to accelerate market entry.
Image by Nalini Nirad
- By Smruti S
As client expectations evolve, IT firms are moving beyond traditional business process outsourcing (BPO) to embrace platformisation – provision of wider services under a common platform. Enterprises today are no longer satisfied with siloed services. They seek integrated, intelligent solutions that deliver automation, agility, and measurable business impact.
This shift is not just strategic but necessary. The $3.3 billion acquisition of WNS by Capgemini in July 2025 reflects a growing market demand for end-to-end digital transformation capabilities that extend far beyond implementation. Similarly, Infosys launched Cobalt as a cloud-first, AI-enabled suite for companies and clients to accelerate digital transformation.
Technological and Financial Necessity
Varun Goswami, gl
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Smruti S
Budding journalist covering AI and Deep Tech. Keen on covering stories at the intersection of Technology, Governance and Social impact. You can contact me at smruti.s@analyticsindiamag.com
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