Why Smaller GCCs Should Move Away From Bigger IT Firms

As legacy IT giants deepen their collaborations with global capability centres (GCCs), mid-tier IT firms are seizing a timely opportunity. Mid-market GCCs, often focused on niche domains and run by lean teams, are increasingly turning to these agile IT players for support in scaling operations. A NASSCOM-Zinnov report noted that, although mid-tier GCCs accounted for nearly 35% of total GCCs, they faced significant challenges. These pertained to attracting early-career talent, the lack of standardised operating procedures, their struggle to establish innovation partnerships, and their minimal brand presence in local ecosystems. These factors make it clear that mid-tier GCCs require a different kind of support model than what traditional IT giants typically provide. Where Large IT F